With planning for 2026 already underway, brand teams face a critical question: how do we integrate our siloed commercial, marketing and medical tactics to drive adoption? This session will explore how leading teams are coupling their media investment with digital education to support the field force, foster credible and meaningful clinician engagement, and drive adoption through deeper educational experiences executed in collaboration with leading associations, societies, and advocacy partners. If your 2026 plan looks like a slightly updated version of 2025, this is your chance to reset.
Access the webinar recording by completing the form below.
Once submitted, you’ll be redirected to the full on-demand session.
"*" indicates required fields
By completing this form, you agree to have Medlive contact you via email. For more information please review our privacy policy.
Meet the Speakers
Aarti Bijlani
Former Vice President, Sleep Marketing - Jazz Pharmaceuticals
Aarti Bijlani is a seasoned healthcare leader with a career defined by driving commercial success in the pharmaceutical industry. With over 20 years of experience, Aarti has a deep understanding of patient-focused marketing strategies and a proven ability to inspire and motivate teams to deliver exceptional results.
Aarti is also a dedicated mentor and leader and has been recognized with several industry accolades, including the 2024 “Women of Distinction” Award from Medical Marketing & Media for mentoring women and promoting professional development.
Seth Gordon
General Manager - Medlive
Seth Gordon is the General Manager of Digital Solutions at Medlive. In his current role he leads business development and strategy working with Medlive’s pharma and biotech clients.
Seth has been in the healthcare marketplace for 30+ years. He started his career at Pfizer holding several US and global commercial roles, focusing on both in market and pre launch assets.
After Pfizer, Seth joined the agency world. He was a Managing Partner for an agency and management consulting firm that sold to the private equity firm Water Street in 2016 starting the evolution of what is now EVERSANA.Seth holds a BA from Skidmore College along with an MBA from Columbia Business School.
Chaz Westbrooks
HCP Marketing Brand Associate, US Immunology - Eli Lilly
Chaz Westbrooks is a Sr. Marketing Associate at Eli Lilly and Company who oversees marketing efforts for Health Care Professional in Peer-to-Peer and Congress channels. Graduating with an Information Systems degree from The Howard University School of Business in Washington D.C., Chaz has always been passionate about expanding marketing efforts and messaging through smart business rules and digital innovation.