Once you’ve captured a provider’s attention—how do you keep it?
This on-demand webinar explores what comes next: retention. In today’s fast-evolving digital health landscape, traditional tactics are no longer enough. Discover fresh strategies and practical tools that help your education efforts resonate long after the first interaction.
Watch now to learn how to:
- Sequence content to support long-term learning
- Identify and close knowledge gaps that hinder therapy adoption
- Use interactive formats that encourage repeat engagement
- Align education with real HCP behavior and preferences
Whether you’re launching a new therapy or amplifying ongoing initiatives, this expert panel shares actionable insights to help your message stick—and drive real impact.
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Meet the Speakers
Seth Gordon
General Manager - Medlive
Seth Gordon is the General Manager of Digital Solutions at Medlive. In his current role he leads business development and strategy working with Medlive’s pharma and biotech clients. Seth has been in the healthcare marketplace for 30+ years. He started his career at Pfizer holding several US and global commercial roles, focusing on both in market and pre-launch assets. After Pfizer, Seth joined the agency world. He was a Managing Partner for an agency and management consulting firm that sold to the private equity firm Water Street in 2016 starting the evolution of what is now EVERSANA. Seth holds a BA from Skidmore College along with an MBA from Columbia Business School.
Paul Wizda
Executive Director - Boehringer Ingelheim
Paul Wizda, experienced pharma executive with 25+ years experience across all phases of product life cycles from pre-launch assets to loss of exclusivity. Currently leads the Mature Asset Franchise. Commercial experience spanning sales, marketing, operations, training, and market access. Paul has worked across a variety of therapeutic areas including cardiology, respiratory, urology, acute care, neurology and hospital products. Paul is a proud graduate of the University of Florida with an MBA concentration in Economics.
Aditi Goenka
VP Brand Marketing, Women’s Health. Pfizer (Former)
As a seasoned executive with over two decades of experience in the pharmaceutical industry, Aditi excels in driving business growth, forging strategic partnerships, and delivering impactful results. Her extensive background encompasses leadership roles in sales, marketing, and global brand management, where she’s consistently demonstrated a commitment to innovation and excellence. Her proven track record includes spearheading initiatives in women’s health, oncology, market access, and global brand management. With a passion for driving positive change in healthcare, Aditi is dedicated to advancing therapies and improving patient outcomes on a global scale.