Case Study – Pivoting Beyond DTC: How Patient Education Builds Trust and Drives Adoption
As regulatory scrutiny reshapes pharma advertising, leading brands are reallocating budgets to patient education—delivering measurable impact where traditional DTC ads fall short.
Pharma brand teams spend over $6 billion each year on DTC advertising, but new regulations are putting that investment at risk. This case study shows how one brand partnered with Medlive Solutions to deliver trusted digital education that drove measurable impact. Results included a 73% increase in patients likely to discuss treatment with their doctor, 150,000+ social impressions, and 90% of participants feeling empowered to make informed decisions. Download the full case study to see how education-led engagement helps brands stay compliant, build trust, and accelerate adoption.
