By Ryan Whalen, Vice President, Digital Solutions, Medlive
Every year, medical societies invest significantly in bringing their best clinical minds into the same room. The programming is rigorous. The faculty are credible. And then the meeting ends — and most of the time, that’s where the educational value ends too. In a specialty like uro-oncology, where guidelines are shifting rapidly and AI is beginning to reshape clinical workflows, that gap carries real consequences. LUGPA‘s March 2026 Regional Meeting is a strong example of what doing better looks like.
A Conversation About Continuity
I sat down with LUGPA President Dr. Scott Sellinger to discuss extending the impact of a Regional Meeting beyond the two days it runs. His view: LUGPA meeting content is valuable to the broader membership, but most of that value stays in the room. Clinicians who don’t attend largely miss it. That felt like a problem worth solving.
What Was at Stake
LUGPA’s Fort Lauderdale Regional Meeting brought together respected clinical voices to address topics that are actively reshaping urology practice, including ASCO GU updates, prostate cancer treatment options, and AI’s influence on clinical decision-making.
Faculty including Dr. Jason Hafron, MD, CMO, Dr. Ben Lowentritt, MD, Dr. Gordon Brown DO, FACOS, and their colleagues not only presented data but worked through it: interpreting trial results in community practice, and figuring out how AI tools fit into clinical workflows.
That kind of peer-to-peer reasoning is difficult to replicate in a slide deck. It’s also exactly what clinicians say they find most useful and most difficult to access outside of live events.
From Live Event to Educational Resource
The content was strong. The speakers were credible. The engagement in the room was high.
And Medlive’s approach to capturing and extending this content was deliberate. A professional content studio was established on-site during the meeting, aligned to the agenda, with full production support to ensure quality and consistency. Session summaries were filmed in real time without disrupting the meeting, speakers, or attendees.
Within days, LUGPA and Medlive launched four on-demand session summaries on their Medlive/LUGPA platform, reaching 11,749 NPI-verified urologists. The same clinical discussions were now accessible anywhere. The program remains available through March 2027, giving LUGPA’s educational investment a 12-month runway of reach that a two-day meeting alone could never produce.
“Our Medlive Crossfire series is very helpful because it allows us to discuss the data, the published literature…but what’s really important for community urologists is to understand how to take the published literature or the data, these new concepts and apply them into clinical practice.”
— Jason M. Hafron, MD, Chief Medical Officer and Medical Director of Clinical Research, Michigan Institute of Urology / Urology Alliance
Why This Matters for Pharma Marketers: The Model Is Bigger Than One Meeting
LUGPA’s program on Medlive is exactly the kind of environment pharma marketing teams should pay attention to.
The numbers speak for themselves. Across Medlive’s urology programs since 2024, the audience engagement makes the case:
- 38 programs launched
- 119,000+ total video views
- 76,000+ views from NPI-verified urologists
These HCPs are actively choosing accredited, specialty-specific education — not scrolling past an ad. Sponsoring a partner program like this places your brand inside a credible, accredited, society-backed educational experience. The environment is trusted, the audience is relevant, and the engagement is intentional.
Dr. Jason Hafron, MD, CMO discusses the importance of translating clinical data into real-world practice and how LUGPA provides this information to their members through the Crossfire series with Medlive.
The Repeatable Model
The live event is the starting point. Structured capture, production, and on-demand delivery are what convert a time-limited program into a durable educational resource.
Clinicians can’t learn everything they need to know in a two-day window once a year. The education has to meet them where they are, when it’s relevant, in a format they can engage with.
That’s not a new idea. But the execution is finally catching up to it.
Looking Ahead
Medlive builds and hosts these programs in partnership with medical societies and pharma sponsors across rare disease, oncology, and urology. Whether you have a program on the calendar or want to explore sponsorship on an existing partner page, let’s talk.
View the 2026 LUGPA Regional Meeting Program.
